Check my Vibe
so, Who is she?
I'm Ayelet, an Aussie-born Tel Aviv girly, brand and packaging designer, illustrator and strategist, with a healthy obsession for the why behind good design. I believe in dreaming slightly bigger than feels reasonable, trying things before you feel ready, and never ever giving up on your evolution.
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Through hard work, consistency and a lot of lessons learnt the hard way, I'm lucky enough to be living my dream life, and I don't take one second of it for granted. I want to help empower you to do the same.
In short? I'm a daring dreamer who gets to spend her days helping other daring dreamers make their ideas real. Pretty sick job, if you ask me.
What does she do?
Day to day, it's packaging and brand strategy for female entrepreneurs and designers building something they actually believe in. I also teach two courses, so you don't have to figure it out the hard way like I did.
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Along the way I've gotten to work with brands like Adobe, Wix and Envato, spoken at Adobe MAX (and a bunch of other design summits), and built brands for some incredible clients.
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When I'm not designing, I'm probably drinking coffee or matcha, lying on the beach, playing pickleball, learning something unnecessarily specific, meditating, hanging out with an animal, doing yoga, or with my friends & family <3
Background
Design's actually always been part of my story (as you can see lol). I went to an art high school studying traditional art (painting, the lot) and industrial design, then worked in UI/UX for a while, then pivoted into digital illustration. I loved all of it, but it didn't really feel meaningful, and I was looking for more.
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But then life hit. I learnt the hard way how much we are all blessed and that nothing is permanent. In 2021, in the span of about two months, I lost a huge part of my life, grieved for the first time ever, married my best friend, and moved out of home. For a long time, I was somehow living on both ends of feeling...
An all-consuming grief and confusion on one side, pure happiness, gratitude and excitement for my new life on the other. It was intense, to say the least, and I was so lost.
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But one day, scrolling YouTube, not knowing what to do, I found a video about brand design, and it just clicked. It was design and art, but with purpose, strategy and actual meaning behind it. I started my Design by Ayelet IG account that same day, and just started posting whatever I could. It's since grown into a careery love so much and am so grateful to have.
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I'm no stranger to hardship, and it's made me resilient as hell and endlessly grateful for the life I've built since.
How it started - precioussss!
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OVERALL, I THINK I WOULD SUM IT UP LIKE THIS...
Kindness, courage and gratitude, that's what I run on. I believe there's no reason on earth to not be confident.
Life's too short to spend it half happy, or half assing the thing you actually want to do just because you're scared or don't know how - yet. Do it scared. Do it messy. Just eff-ing do it.
Confidence isn't something you wait around for, it's something you build, brand by brand, decision by decision. And if you don't know how to start, that's kind of exactly what I'm here for.
