Wanna learn more about my life?
Well, howdy do
Hey, I’m Ayelet
I turned a passion for design into a thriving career, and from navigating life’s ups and downs to building my dream business from the ground up, I’ve poured my heart into creating brands that are as bold and beautiful as the people behind them. My goal is to inspire you to never doubt your potential and to know that you really can have it all!
My journey into the world of design began on the rollercoaster of life. In the span of just two months, I lost a huge part of my life, grieved for the first time ever, married my best friend and soulmate, and moved out of home for the first time. Those few months had me living on the polar opposite ends of emotion—intense happiness and gratitude on one side, and deep loss and confusion on the other. It made me value life in a way I hadn’t before, and I knew I needed to find something meaningful to dedicate myself to. Then, one day, while scrolling through YouTube (as you do), I stumbled upon brand design. Design became my sanctuary, a way to channel all the emotions, confusion, and chaos into something beautiful and impactful. It wasn’t just about creating; it was about discovering who I was and what I was capable of. I started to see the true power of design—not just in its visual appeal, but in how it can connect with people on an emotional level. That realization changed everything for me.
With a lot of hard work, countless late nights, a vision board filled with big dreams, and an unwavering belief that I could turn my life around, I built the career I always dreamed of. Today, I’m living that dream, running a business that feels like an extension of who I am. Every project I take on is a reflection of my journey, and I pour my heart into helping others turn their own dreams into reality. My goal is to create brands that are not only bold and beautiful but also deeply meaningful—brands that resonate, inspire, and leave a lasting impact.
But beyond just building brands, I’m driven by a deep desire to inspire others to believe in who they can become. I know firsthand that it’s possible to live your dreams, because I’ve done it myself and it’s a kind of happiness that I need to share. I want to empower people to genuinely try their hardest to create their dream lives, because we are all so capable of achieving more than we ever imagined.
And, well, that’s me in a nutshell
Here are some things I believe in…
Unbiased, genuine kindness to all
Pure, whole-hearted gratitude for every second
True courage to live who you are
More things I believe in
Life is so damn short, and it can change in an instant - a lesson I’ve learnt over and over again. We all have those momentous days that just change everything for us, forever, whether they’re completely devastating or inspire huge change for the better. When I discovered brand design, it was unexpected and I felt something in my gut that told me that this was it. I committed to that feeling and my life was never the same and it taught me how important it is to chase your dreams with everything you’ve got. Be grateful for every person and everything in your life, live the life you truly want to live, and never miss a chance to tell the people you love that you love them. Take the steps, no matter how small, to build a life you love—because just one day can change everything.
And that’s the story!
Well, that's that! I hope it sparked something inside you to lean into your power and make a change. If my words resonate with you and you’re feeling the same fire, let’s work together to make history!
So if that sounds like you, hit me up!