About the project

The Drip was all about capturing that morning magic for the girlies who love to start their day with style and substance. I developed a brand identity that’s as refreshing as the first sip of iced coffee, using a playful pink and green palette to evoke energy and freshness.

The typography is sleek and minimal, flowing like a smooth cup of cold brew, while custom illustrations add a dash of fun. The Drip isn’t just a coffee brand; it’s a lifestyle choice for those who embrace every sunrise with confidence and flair.

From packaging to social media, every touchpoint was crafted to resonate with those who see coffee as the ultimate morning ritual.